Jose Borghi is one of the most awarded and influential advertising professionals in the Brazil. He has created some of the modern and efficient marketing and publicity campaigns and advertisements that are popular not only in the country but the world. One of his most popular Ad creations was for the niche of wildlife conservation for Mammals of Parmalat. It was a very touching ad that had a real impact on its target audience and garnered him accolades from the advertising sphere as well as a lot of love from the public. Till date, Mammals of Parmalat ad by Jose Borghi remain as one of the best ads ever created.
Jose Borghi has over 25 years of experience in the advertising sector and is the co-CEO of Mullen Lowe Brazil, which is one of the dominant advertising firms in the country today. His interest in the sphere of advertising was cultivated very early in his childhood when he went with his sister at the Cannes Film Festival. In the festival, he saw many awards winning Ads. These compelling ads intrigued and moved him, and motivated him to become associated with the advertising industry in the future. Moving in this same direction, he finished his graduation in marketing from Pontifical Catholic University, Sao Paulo.
Jose Borghi has a diverse working experience and before joining Mullen Lowe Brasil ; he has worked with many different advertising companies such as Standard Ogilvy, FCB, Talent and DM9DDB, Loe Burnett, and more. At these places, he has clearly proven his worth as an advertising professional, which led him to become a familiar figure in the advertising world. He has received a lot of awards in the advertising space, including 16 Abril Awards, 20 Awards at Cannes Film Festival, 7 Awards at London Film Festival, 15 awards at New York Film Festival, and more. Jose Borghi’s USP is innovation and creativity and doing things differently, which differentiates his ads from the others in the market.